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      <image:title>Home - Spotify Culture Next</image:title>
      <image:caption>I led editorial for Spotify’s 2021 global trend report investigating how Gen Z and Millennials are shaping culture. Research came to life through an 80-page hardbound print book, downloadable whitepapers translated across 16 different markets, an immersive digital experience, 11 ethnographic films shot in 8 countries, and a podcast miniseries.</image:caption>
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      <image:title>Home - Archrival ALMANAC</image:title>
      <image:caption>I research and write this quarterly publication about shifts in consumer culture. Recent issues explored the new entertainment landscape, Gen Z’s changing sense of place, and the emerging Alpha generation. Featured in Teen Vogue, Vogue Business, and beyond.</image:caption>
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      <image:title>Home - NBCUniversal’s The Curve</image:title>
      <image:caption>I led editorial to position NBCUniversal as a thought leader in the media and advertising space. I researched, wrote and produced coffee table books, magazines, research studies, and short documentary films about influential consumer segments from single women to Millennials. Featured in The New York Times, Fast Company, and Ad Age, among others.</image:caption>
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      <image:caption>I was editorial lead and insights producer for five short documentary films about “indie women,” a rising demographic of individuals who are not married with children.</image:caption>
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      <image:caption>How Is Climate Change Affecting Vermont Right Now? (Brave Little State podcast) *Regional Murrow Award Winner</image:caption>
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      <image:caption>In Marfa, A Home Made Of Dirt Will Cost You Plenty (Texas Standard)</image:caption>
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      <image:caption>Federal Restrictions Lure Nepalese Refugees Away From Vermont (Here &amp; Now)</image:caption>
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      <image:caption>Vermont's Gravel Roads Draw International Cyclists (Vermont Public Radio)</image:caption>
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      <image:caption>The Last Kids of Cuttyhunk Island (Transom)</image:caption>
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      <image:caption>One UVM Student’s Crusade To Have Sexual Assault Violations Put On College Transcripts (Vermont Public Radio)</image:caption>
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      <image:caption>Synagogues Hold Interfaith Services On First Shabbat After Pittsburgh Shooting (Vermont Public Radio)</image:caption>
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      <image:caption>Interview With Grammy-Nominated Musician Meshell Ndegeocello (Marfa Public Radio)</image:caption>
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    <lastmod>2025-05-12</lastmod>
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    <loc>https://www.baylametzger.com/shop/p/conference-ticket-party-j2shf</loc>
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    <lastmod>2019-06-25</lastmod>
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    <lastmod>2019-06-25</lastmod>
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